The New Grand TourLogo, Visual Identity
Using the historic Grand Tour as a starting point, the The New Grand Tour is a program that offers Europeans the chance to apply for a free month-long Interrail pass on their 18th birthday.

The focal point of the visual identity is the multi-linguistic logo. To reinforce inclusivity across the EU, the word “new” within the logo is translated to one of the 24 native languages of that specific European receiving the documents on their birthday. Iconography and colors are a digital interpretation of the EU and Eurorail identities, giving the The New Grand Tour a modern and fresh voice.



Place: Personal Project
Role: Lead Designer
Type: Klim Type Foundry



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